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LAS VEGAS - The head of Sony Pictures has suggested that movie theatres offer healthier snacks to help fight obesity and give audiences a broader range of food choices.
Michael Lynton told theatre owners at their annual ShoWest convention Monday that a survey by the studio found that two-thirds of movie-goers said they would be likely to buy healthy concessions if available.
The chairman and chief executive officer for Sony says the survey also found that 60 per cent of parents thought that healthier concessions would enhance the moviegoing experience and that 42 per cent of parents would buy concessions at theatres more often if healthier choices were offered.
His remarks came in the keynote address as the four-day convention opened.
