Following on the heels of sharing the high costs of employee turnover in the last Business Strategies column, this week doles out inspiration on how to build a winning team. Perfect timing for employers as we head into the ski season.
The foundation of your business starts with clarity of what you need and then finding the right talent to fill that need. It isn't so much hiring like-minded individuals because diversity actually brings unique perspectives that can enhance a team. Instead, the focal point is a shared vision that your team can believe in.
That is where leaders can make the difference. A vision starts at the top and must be clearly communicated at every stage. That means engagement from start to finish.
First, leaders must clearly articulate the company's vision to staff, but also share what the strategy is for getting there and — here's the clincher to engagement — why that is the best strategy. It is not a one-time announcement but something that must be reinforced constantly through ongoing communication. After all, the vision remains the same but circumstances could necessitate changing course.
The next step is clarity around what everyone's role is in achieving that vision. Putting some time and resources into designing standard formats to capture roles across the organization is useful. A role description outlines job scopes including primary functions, skills, knowledge and abilities critical to the performance of each position. The power of this tool lies in a comprehensive chart of the duties with the amount of time required for each activity.
Don't assume the upper tier has to do all the work in creating role descriptions. Ask your staff to write down the details of their job and take it from there, honing it into a comprehensive resource.
Consistent leadership has its finger on the pulse always. A leader knows to take the temperature of the culture surrounding their team. Time to celebrate successes along the way and, consequently, time to clear brains and reunite a team when necessary.
By now, you are feeling inspired to put the above into practice or conversely, you are screaming, "But Whistler is different!" It is indeed. Transient staff is often a reality so taking your systems deeper with the following two suggestions can help to soften the negative impact to your business.
Create step-by-step manuals for everything from opening the doors to locking up. Although most businesses have such a resource in place, they all too often don't include specific details. Document everything: cash-out procedures, how to resolve customer conflicts, communication logs that include information to keep everyone updated. Checklists are a great format to provide these step-by-step instructions for staff to follow daily and also serve as an excellent training guide.
Second tip is to cross-train staff. This will keep your team engaged, eliminate the 'it's not my job' mentality and cover your business no matter what.
All these steps will go a long way to achieving success with financial rewards and productive, happy teams being the end result. Happy ski season everyone!
Lighthouse is proud to receive a second nomination for a Small Business BC Award in recognition of the impact their mentor program has on the Whistler community. We need your vote — http://sbbcawards.ca/nominee/lighthouse-visionary-strategies/ Cathy Goddard can be reached at email@example.com.