Dear Editor,
A lot of people are very unhappy with the name chosen from the Crystal chairlift naming contest.
The general sentiment is that the new name, Crystal Ridge Express, is boring, and also so predictable as to be something a contest was not needed for in the first place.
Lots of great names were submitted ranging from plays on words, to honours to Whistler's fallen athletes.
A great marketing and public relations opportunity was missed by Whistler Blackcomb on this one.
Wilf Middelton
Whistler
